As a social media manager, you'll manage an organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, and managing projects and campaigns.
- As an assistant or junior social media manager, your starting salary is likely to be between £20,000 and £25,000, depending on your experience.
You'll usually work normal office hours, 11 am to 9 pm, Monday to Friday. However, you may work longer hours, including evening and weekend work, if working to a campaign deadline.
What to expect
- You're likely to find the role challenging but rewarding, as social media and the wider digital marketing industry is a continuously changing and fast-paced sector.
- Work will always be WFH (Work From Home), but we expect you to be available for calls throughout the day.
- We are a young team that thrives on Sports, Fantasy Sports, Crypto, and everything new. We expect you to pick up the vibe and work independently.
As a social media manager, you'll need to:
- develop creative and engaging social media strategies
- manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels
- oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic
- create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- develop, launch and manage new competitions and campaigns that promote your organization and brand
- form key relationships with influencers across the social media platforms
- undertake audience research
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- analyze competitor activity
- recommend improvements to increase performance
- set targets to increase brand awareness and increase customer engagement
- manage, motivate and coach junior staff such as social media executives or assistants
- manage a budget for social media activities
- educate other staff on the use of social media and promote its use within your company (in-house roles)
- encourage collaboration across teams and departments