Social Media Maven

Job Description

Posted on: 
December 15, 2021

 As a social media manager, you'll manage an organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, and managing projects and campaigns.

Salary

  • As an assistant or junior social media manager, your starting salary is likely to be between £20,000 and £25,000, depending on your experience.

Working hours

You'll usually work normal office hours, 11 am to 9 pm, Monday to Friday. However, you may work longer hours, including evening and weekend work, if working to a campaign deadline.

What to expect

  • You're likely to find the role challenging but rewarding, as social media and the wider digital marketing industry is a continuously changing and fast-paced sector.
  • Work will always be WFH (Work From Home), but we expect you to be available for calls throughout the day.
  • We are a young team that thrives on Sports, Fantasy Sports, Crypto, and everything new. We expect you to pick up the vibe and work independently.

Responsibilities

As a social media manager, you'll need to:

  • develop creative and engaging social media strategies
  • manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels
  • oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic
  • create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  • develop, launch and manage new competitions and campaigns that promote your organization and brand
  • form key relationships with influencers across the social media platforms
  • undertake audience research
  • manage and facilitate social media communities by responding to social media posts and developing discussions
  • monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
  • analyze competitor activity
  • recommend improvements to increase performance
  • set targets to increase brand awareness and increase customer engagement
  • manage, motivate and coach junior staff such as social media executives or assistants
  • manage a budget for social media activities
  • educate other staff on the use of social media and promote its use within your company (in-house roles)
  • encourage collaboration across teams and departments

Job Requirements

You'll need to have:

  • a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • knowledge and understanding of algorithms and search engine optimisation
  • creative skills for contributing new and innovative ideas
  • strong communication and people skills for articulating ideas to colleagues and clients.
  • excellent team working, collaboration and networking skills
  • organisational skills, with the capacity to prioritise and work across multiple projects
  • project and campaign management skills
  • the ability to work well under pressure in order to meet deadlines
  • skills in data analysis and interpreting statistics
  • online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • an eye for detail and the ability to work accurately
  • motivation and commitment.

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